Illustrator Joe Cruz was inspired by the charm and showmanship of old fashioned magic shows when making the silk squares he designed for YCN, the creative network for emerging illustrators and graphic designers.
He's also been working with Browns Focus and Mary Portas - fashion heads are bashing down his door to get a piece of his pastel action.
He doesn't need much - 'Just my pastels, paints and a printer' - and keeps his process simple. 'I don't over think it. If a method makes the work more accessible and direct, I will use it.'
As you can see, his signature thing is adding bright colours and naive strokes over black and white photography to give his collages their poppy postmodern look - like in his Build People series that mucks about with Utopian architecture from the 1950s and 60s.