"Chaos is not the opposite of rhythm but the milieu of all milieus"
Deleuze & Guattari

Friday, 8 April 2011


Have a peep at House of Hackney's kapow wallpapers and honey bee fabrics. Bidding to shake up the staid world of British interior design, the ex-Topshop buyer Frieda Gormley and her boyfriend Javvy M Royle have turned their house (... in Hackney...) into a showroom for the latest East End take on classic English style. Nicky Haslam is coming to visit next week and Selfridges have given them a sizable space in which to re-create their wonky vision of china, chintz and overstuffed velveteen loveseats.

House of Hackney is quality kitsch. They have camped up Victoriana and executed it with the help of old school manufacturers - some that produce bed linens for Ralph Lauren and others that have provided fine china for high tea tables for generations. They got as far as a research trip to India before it dawned on them that local production is where it's at.

Frieda enlisted the help of pal Celestine Cooney to style the spooky cat-girl shots.